Mobile application

What is a Mobile Application? A mobile application, widely known as an app, is a kind of application software designed to run on a mobile phone, for instance, a smartphone or tablet PC. Mobile application needs a network connection to work with remote computing resources. Thus, developing a mobile app requires creating installable software bundles such as code, binaries, and assets. Plus, the app developing process includes the implementation of backend services like data access with an API, and testing the features of the mobile app on target devices. What are Mobile Application Types? There are three types of mobile applications which use different formats. Web-Based App: These apps can run solely on the browser. Native App: These apps are specifically created for a certain platform, namely Android or İOS. Different programming languages are used for each platform. Hybrid App: It is a software application that combines elements of both native apps and web applications. Hybrid mobile applications are built with standard web technologies - such as JavaScript, CSS, and HTML5. Benefits of Mobile Apps There is a tremendous demand for mobile apps among the majority of companies with various objectives like loyalty-building, task resolution, entertainment, and customer service management. Mobile apps have various benefits as the following: Providing value to customers with ease of use and convenience Supporting brand image Improving customer loyalty with special offers designed for mobile app usage Engaging with the customer directly through personalized offerings Supporting customer services Receiving direct feedback