Following a competitive tender, Cathay Pacific selected JPA to work in collaboration on the design of their new Business Class product. Cathay Pacific had a clear vision from the outset to develop a state of the art, industry leading product and selected JPA’s reverse-herringbone design.
Cathay Pacific’s unique product features a passenger-led design that aims to refine comfort, versatility and function. Every aspect of the new product has been thoughtfully designed around the passenger’s needs, providing a space in which to sleep, dine, work, read, watch TV or simply relax.