The bar has been raised again for Business Class air travel, as Singapore Airlines and JPA Design launch their stunning Next Generation Business Class cabin, including a bespoke luxury Business Class seat, aboard the airline’s new Boeing B777-300ER aircraft. The cabin is part of an aircraft interiors investment by Singapore Airlines of almost USD150 million and will initially be installed in eight new aircraft. It will also be fitted to Singapore Airlines’ Airbus A350s over coming years.