Following the success of the Singapore Airlines Business Class platform, JPA design were approached to address the challenge of developing a new seat for Singapore Airline’s Premium Economy service. Working in collaboration with ZIM Flugsitz, JPA Design took the catalogue BC-01 product, originally set as a short haul business class product, and developed it to deliver against Singapore’s premium long haul requirements.
The seat boasts a 38” pitch, 8” recline angle and a fully upholstered leather 19.5” wide seat. It was redesigned to include features such as a cocktail tray, USB charging points, water bottle stowage, headset and personal item stowage in the console.