ArcGIS Business Analyst Pro is an extension for ArcGIS Pro that can be used to apply sophisticated spatial analytics and modeling, including customer and competitor analysis, territory design, target marketing, and site evaluation. In ArcGIS Business Analyst Pro, you can access annually updated demographic data, nationwide business points, shopping centers, streets, address locators, drive-time thresholds, stunning infographics, and summary reports.
Analyze and select the best trade areas
Trade areas are where organizations do most of their business with their customers. With ArcGIS Business Analyst Pro, trade areas can be constructed and analyzed with a variety of methods using customer and competitor locations, administrative boundaries, street networks and distances, and multiple other geographic variables.
Design and optimize your territories
Design your territories based on data instead of instinct. With ArcGIS Business Analyst Pro, create territories that automatically adjust based on chosen criteria like size, population, customer demographics, and revenue. After you've created a territory, you can modify it, make updates, and share information with your organization in PDFs, web maps, tables, and more.
See what you've been missing
Understand your market, find your best customers, and identify other areas that have more like them. ArcGIS Business Analyst Pro has several target marketing tools that assist in directing advertising with the right message to the right audience, opening agencies in the right locations, understanding characteristics of customers, and more.