The Bell & Ross adventure started in a cockpit with watch designs that were directly inspired by flight instruments and the golden age of aviation. This journey continues to this day on the wrist, naturally, but now it also returns to the skies on the wings of the BR-Bird.
A NEW WATCHMAKING ADVENTURE TAKES TO THE SKIES
The Bell & Ross adventure started in a cockpit with watch designs that were directly inspired by flight instruments and the golden age of aviation. This journey continues to this day on the wrist, naturally, but now it also returns to the skies on the wings of the BR-Bird. While the on-board instruments set the standard for legibility, precision and reliability, the entire history of aviation serves as a powerful inspiration for Bell & Ross.
BELL & ROSS HAS DESIGNED ITS PLANE
Every year in Reno, Nevada, at the edge of the American desert, the scene is set for the most extreme speed competition in the aviation world. Created in 1924, this event brings together aircrafts flying at full speed and at very low altitude, on a closed circuit delineated by 10-metre-high pylons. To have a chance of prevailing in this competition, considered to be the most beautiful air racecourse in the world and of achieving phenomenal public success, the pilots need to be as daring as they are dexterous. And they need a machine with exceptional power, aero dynamism and maneuverability. The BR-Bird, brainchild of Bruno Belamich, Bell & Ross’s cofounder and creative director, fits the bill. An ultramodern single-seat, propeller-engine aircraft, built entirely of high-tech material (graphite, fiberglass, titanium and aluminum alloy),